| Project Title | MARKETING WORKSHOP FOR SELECTED ROOT CAPITAL SMES |
| Client | ROOT CAPITAL WEST AFRICA |
| Assignment Description | CDC Consult was engaged by Root Capital to develop and facilitate training in marketing for its SME clients. Specific training areas under the programme included characteristics of markets, analyzing the needs of your market, considerations for digital marketing, objectives of selling and the seven stepped selling process. |
| Period | November 2020 – 2021 (on-going) |
